30.7.11

Fashion from Copenhagen | Margit Brandt

       The soft grey suede skirt on the left picture is my latest purchase which I bought in Faro (portugal) at Victor Victoria.


Margit Brandt introduced her first collection under the label B-age at the Copenhagen Fashion Fair in 1965. The design was unprecedentedly short and close-fitted and very different from what other designers were presenting. Nevertheless, the collection immediately grabbed the consumers’ interest; especially of the otherwise neglected age group between teenagers and ladies. Thus, B-age became the reference point of fashion for a whole generation of young women in Scandinavia.

In 2005, the brand Margit Brandt was re-launched. Encouraged by repeated requests from previous customers and representatives from the fashion elite, Margit and Erik Brandt decided to enter the global market again; now with the new generation, their daughter Julie Brandt Dam, as Creative Director for Margit Brandt design, and in business cooperation with Metropol. The Margit Brandt brand has been reinvented and modernized in order to face the demand of the new generation of fashion consumers. Without losing sight of her trendsetting details of the 1960s to the 1980s, Margit Brandt has created a brand that reflects the future of fashion.  

The designs are innovative yet timeless with a feminine elegance. With respect for the contemporary, Margit Brandt still has the ability to add that special detail and characteristic touch that reflects the brands prime times, while at the same time stays true to the innovative spirit. By infusing new materials, colours and styles with the original trendsetting designs, she has created a synergy of styles that is unmistakably Margit Brandt. The result is a unique fashion fusion of nostalgic retro with an innovative and contemporary spark. It is Margit Brandt reinvented. Margit Brandts re-entry into the fashion scene received immediate attention and recognition in her home market, Denmark. 

 Today, Margit Brandt Design is again a global brand with a strong and increasing presence in the women’s fashion market. Margit Brandt is an international brand in demand and is experiencing a continuous strong growth during 2010. Margit Brandt is currently sold throughout Scandinavia and Europe. Margit Brandt is also represented with a lingerie line; a lounge wear line; a swim wear line as well as a home interior collection.  

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